KaiOS came into the highlight in India when Reliance Jio announced the first ever 4G feature phone named the Jio Phone and KaiOS now supports essential ‘smart’ apps such as WhatsApp, Facebook, YouTube and more.
Android and Apple (iOS) have been dominating the smartphone industry with these two operating systems being the most popular ones, however, there is a new and emerging operating system known as KaiOS, which is giving Android and Apple (iOS) a run for their money. Since the beginning of the smartphone era, it has been known that an operating system is the one which makes a phone ‘smart’ apart from the hardware.
KaiOS came into the highlight in India when Reliance Jio announced the first ever 4G feature phone named the Jio Phone and while this feature phone didn’t have those flashy touchscreens or high-end cameras, it still supported essential ‘smart’ apps such as WhatsApp, Facebook, YouTube and more, thanks to KaiOS.
Then the KaiOS was seen in the 4G version of Nokia’s Banana phone aka Nokia 8110 and all this brought feature phones back into demand since they are priced considerably lower than the smartphones but now supports 4G connectivity, WhatsApp, Facebook and even a voice assistant.
With millions of Indians still using feature phones, it comes as no surprise that KaiOS, which is developed by San Diego-based startup, has become the second most used operating system in India with a market share of 16 per cent. While Android still leads the segment, Apple’s iOS is placed at the third position with a market share of 10 per cent, according to a report by Device Atlas.
On the other hand, Counterpoint Research estimated in late 2018 that KaiOS held nearly 21 per cent market share of the total number of handsets shipped in the year while over 85 million KaiOS-powered devices were sold globally including the USA, India, and some other emerging markets.
“KaiOS offers an enormous opportunity for the entire mobile industry stakeholders to monetize from the rising consumer base thru services similar to connectivity, applications, content, advertisements, bills, location-based services, among others,” said Varun Mishra, who is the research analyst at Counterpoint Research.