Vivo recently introduced two new smartphone series in India – Z-series and S-series. So far the company has launched two Z-series smartphones in the country – the Vivo Z1 Pro and the Vivo Z1X. Under the S-series Vivo has launched just one smartphone in India till now – it is the Vivo S1. After the Z and S-series Vivo is now all set to bring another series in India – it is the U-series. The first smartphone under the U-series will be the Vivo U10, the company confirmed on Monday.
The Chinese smartphone manufacturer has also confirmed that the Vivo U10 will be available on Amazon India store after it launches in the country. The India launch date of the Vivo U10 is yet to be revealed by the company. Ahead of the launch, Vivo India has revealed that the U10 will be a budget-segment smartphone. “vivo is all set to reinforce its presence with the launch of U-series for the price conscious consumer,” the company notes.
Vivo has also revealed that the upcoming Vivo U10 will come with fast charging support in the box. The company has also confirmed that the Vivo U10 will offer powerful performance and deliver long-lasting battery. The Vivo U series will be an online-centric series like the Z-series. It appears, with the Vivo U10 the company aims to take on other budget segment phones available in the market right now like the Realme C2 and the Redmi 7A.
Talking about the upcoming Vivo U10, Nipun Marya, Director Brand Strategy, Vivo India said, “We strongly believe in offering innovative and personalised experiences that meet the varied preferences and requirements of our customers across the country.”He further added, “Our association with Amazon.in for our brand-new U-series portfolio will help us cater to the specific needs of our Gen Z customers who want a reliable, responsive and performance- driven smartphone that fits their budget well.”
Nishant Sardana, Category Leader – Mobile Phones, Amazon India said, “Our customer understanding & insights, clubbed with vivo’s technology prowess form the cornerstone of the new U-series. The new U10 will see an enviable blend of technology and price for today’s savvy millennial. With this launch, we continue to build a strong portfolio in the smartphones category, providing customers with a vast selection across price points and an unmatched shopping experience.”